Selected Bibliography

August 7, 2014

Heath, Chip, and Dan Heath. Made to Stick: Why Some Ideas Survive and Others Die. New York: Random House, 2007. Print. Holiday, Ryan. Trust Me, I’m Lying: The Tactics and Confessions of a Media Manipulator. New York: Portfolio, 2012. Print. Renvoise╠ü, Patrick, and Christophe Morin. Neuromarketing: Understanding the “buy Button” in Your Customer’s Brain....

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